The Short Message Service which is also known as SMS is not much in use nowadays. There were days when users much relied on this service, but with the introduction of the smartphone, it is not that much in use. However, for the marketing experts, it is a good option to promote the products and services in an effective way. The bulk SMS service is something that is more in demand now than ever before as it is known as a quick booster to the business and helps to promote the products of the same. It is an evident fact that there is a lot of information being sent and received at high speeds, so it is very much important to provide accurate information to a huge number of people in a short time. To cater this need bulk SMS came into existence. Using this way of interaction one can send accurate information to lots of people in a given time range. One can send SMS anytime to people using a sender ID.
These bulk SMS can be sent by small or large business owners to their customers for providing essential information regarding a product or regarding a particular service about their business. There are many bulk SMS gateway India which a business owner can contact and send such informative message to the customers. The bulk SMS services can be utilized by the government for sending text messages to people regarding awareness or maybe maintenance in the area. NGOs can use bulk messaging service to reach people for a social cause like blood donation, tree plantation and many more. In a similar manner, the private business owner can send product marketing information to people for increasing their clientele.
The service providers:
There are many SMS gateways in India, so a business owner gets to choose the best SMS gateway India. These gateways provide a different package to a user based on different aspects including prices, character limitation, tracking feature and so many other. Many people have a question which is why use text messaging when there are options such as TV advertisements and email marketing. There is a very simple answer to this question, TV advertisements are expensive, and emails have a low opening rate. In contrast to that SMS pops up right on the mobile phone screen and it does not go unnoticed by a user. Additionally, 4.2 billion people in the world use mobile phones, so the reach through text messaging is extensive. One can use SMS service to reach a targeted audience in a short time and an inexpensive manner.
A survey was conducted to check the reach of SMS, and email service and SMS service appeared to have a higher reach. The SMS sent by business owner can be tracked by delivery reports and in addition to that if web links are inserted, then one can also check the hit counters of websites by using tools. SMS marketing is very much helpful in boosting the sales chart and growth of the business.